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MEDIA SAMPLES

December 2017

One of the national food commodity boards I work with is the Idaho Potato Commission. Frank Muir, the President and CEO, is an avid supporter of charitable causes and decided to sponsor a non-profit organization called Racing for Orphans with Down Syndrome (RODS). It was my job to get media coverage of the organization in the running and triathlon world. Therefore, I spurred a relationship with Alix Shutello, founder of Endurance Sports & Fitness Magazine. She ended up interviewing and writing about Frank Muir, Brady Murray, the founder of RODS, and a RODS racing family.

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